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Tag: #cookielessadvertising

Alternative Ad Measurement Identifiers

March 1, 2024 tobal

As the digital advertising industry faces increasing challenges from privacy regulations and browser restrictions, many advertisers and publishers are looking…

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Filed under: #1stpartydata, #admeasurement, #cookielessadvertising
Cookie Advertising Wrapped

3 digital advertising steps without the 3rd party cookie

January 22, 2020 tobal

Much has been written about what the next generation of targeting may look like and in light of the 2…

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Filed under: #1stpartydata, #audiencetargeting, #cookielessadvertising, #mobileadvertising

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