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Tag: #audiencetargeting

Cookie Advertising Wrapped

3 digital advertising steps without the 3rd party cookie

January 22, 2020 tobal

Much has been written about what the next generation of targeting may look like and in light of the 2…

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Filed under: #1stpartydata, #audiencetargeting, #cookielessadvertising, #mobileadvertising

Audience Sources and Accuracy

August 28, 2019 tobal

As mentioned in my previous post “Audience Onboarding” there are very few data sources that cannot be onboarded through one…

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Filed under: #audiencetargeting, #digitaladvertising

Audience Onboarding

August 14, 2019 tobal

There are over 140k audience segments live in the LiveRamp Data Store, over 50,000 in the Eyeota Audience Platform and…

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Filed under: #audiencetargeting, #Dataonboarding

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