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Tag: #1stpartydata

Alternative Ad Measurement Identifiers

March 1, 2024 tobal

As the digital advertising industry faces increasing challenges from privacy regulations and browser restrictions, many advertisers and publishers are looking…

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Filed under: #1stpartydata, #admeasurement, #cookielessadvertising

The Importance of Engagement

February 29, 2024 tobal

In today’s competitive and dynamic market, businesses need to find new ways to connect with their customers and deliver value.…

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Filed under: #1stpartydata, #Engagement, #gamification
Cookie Advertising Wrapped

3 digital advertising steps without the 3rd party cookie

January 22, 2020 tobal

Much has been written about what the next generation of targeting may look like and in light of the 2…

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Filed under: #1stpartydata, #audiencetargeting, #cookielessadvertising, #mobileadvertising

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