As the digital advertising industry faces increasing challenges from privacy regulations and browser restrictions, many advertisers and publishers are looking…
In today’s competitive and dynamic market, businesses need to find new ways to connect with their customers and deliver value.…
3 months ago, in the midst of full lock down, like many others I found myself reading blogs and articles…
Much has been written about what the next generation of targeting may look like and in light of the 2…
A couple of months ago I got the enviable opportunity to work with a golf travel company. Initially I saw…
As mentioned in my previous post “Audience Onboarding” there are very few data sources that cannot be onboarded through one…
There are over 140k audience segments live in the LiveRamp Data Store, over 50,000 in the Eyeota Audience Platform and…
There isn’t a marketing channel out there that doesn’t offer some degree of targeting these days. Each channel’s buying platform…