In today’s competitive and dynamic market, businesses need to find new ways to connect with their customers and deliver value. Digital customer engagement is the process of creating and maintaining meaningful interactions with customers through digital channels, such as websites, apps, social media, chatbots, etc. Digital customer engagement can help businesses increase customer loyalty, satisfaction, retention, and revenue.
However, digital customer engagement is not a one-size-fits-all solution. Different customers have different preferences, needs, and expectations when it comes to interacting with businesses online. Therefore, businesses need to adopt new approaches to digital customer engagement that are tailored to their specific customer segments and goals.
Some of the new approaches to digital customer engagement that are emerging in the market include:
– Personalization: Personalization is the practice of delivering customized content, offers, and experiences to customers based on their behavior, preferences, and context. Personalization can help businesses increase relevance, trust, and conversion rates. For example, a business can use data analytics and artificial intelligence to segment customers based on their demographics, interests, purchase history, etc., and then deliver personalized messages and recommendations through email, SMS, push notifications, etc.
– Gamification: Gamification is the application of game elements and mechanics to non-game contexts, such as digital customer engagement. Gamification can help businesses increase engagement, motivation, and loyalty by making the interaction more fun, rewarding, and challenging. For example, a business can use gamification to create loyalty programs, contests, quizzes, leaderboards, badges, etc., that incentivize customers to perform desired actions and behaviors.
– Omnichannel: Omnichannel is the strategy of providing a seamless and consistent customer experience across multiple digital channels and devices. Omnichannel can help businesses increase convenience, accessibility, and satisfaction by allowing customers to switch between different channels and devices without losing context or information. For example, a business can use omnichannel to enable customers to start a conversation with a chatbot on their website, continue it with a live agent on their phone app, and complete it with a voice assistant on their smart speaker.
Here are some engagement solutions that are leading the way in innovation:
3radical – https://3radical.com
Exitbee – https://new.exitbee.com
2mee – https://2mee.com
Wyng – https://www.wyng.com/